When one looks at Lori Senecal, one would not expect her to be the CEO of an advertising agency. However, she has been in charge of many different advertising agencies. She has also shown a lot of creativity in finding solutions to challenges that bring companies to a larger position than before. Lori is very good at taking local businesses and globalizing them by opening up locations in other areas of the world. She has also taken the time to offer more work in other parts of the world so that customers in those parts of the world would give her company, CP+B a chance.
One of the reasons that people don’t expect her to be one of the creative minds behind the advertising industry is that she is not one of the larger than life personalities that the advertising agency is known for harboring. She is straight to the point in the type of work she does for the industry. She is more interested in getting the job done for the clients and keeping any relationship with the clients on a purely professional level. The New York Times says her methods have not only made it easier for clients to get the advertising they need from the agency but has also caused the companies she has worked with to grow and create more jobs for people.
Even as a shy introvert, Lori Senecal has proven to be not only good for the industry, but for the economy as a whole as well. This is one thing that companies should focus on at the beginning. They should focus on how they are going to expand, not just for the sake of reaching more customers and making money but also for the sake of offering more jobs for people so that they will have something to fall back on to support themselves.
While Lori is all about efficiency and getting work done, she is also making a lot of decisions that will help bring in more profits as well as more work for people. She has shown that she has the creativity that is needed in this industry. For more info, follow Lori Senecal on Twitter.