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Fabletics: Plying Successfully in Amazons Waters

To say that the fashion and clothing world is a crowded one, would be an understatement. What with all the stores, and individual brands out there, choosing the garment can be confusing as heck. This is especially true with the advent of e-commerce. Shoppers habits changed thus. Now it’s not unusual for someone to go and try something out at a brick-and-mortar store, only to go online and buy it at a different store! Therefore, it’s not surprising that Online shopping behemoth Amazon has clinched nearly 20% of the fashion market, by some estimates! So how does a company get started and become successful in such a scenario? Well, there is always the reverse showroom method.

 

There was a time when price and quality went a long way to get customer loyalty. This approach worked back in the “good old day’s” when brick and mortar stores ruled the earth. Now the scenario is all about fancy terms such as “brand recognition”, “customer experience” and “last mile service”. This is where a company such as Fabletics is going against the grain and succeeding. Founded by screen actress Kate Hudson in 2013, the company has already grown to become a serious contender against Amazon! Fabletics is worth nearly $250 million and growing! They do this with a process called the reverse showroom method.

 

The concept behind the reverse showroom method is very simple. The customer has the choice of either visiting one of Fabletics brick and mortar stores, or go online to purchase. Once the customer goes online, they have a choice to become a member, which is renewed every month. Once they become a member, they can take advantage of huge discounts. This benefit extends to when the customer shows up at the physical store. Not a member? No problem. When visiting the store the customer has the opportunity to become an online member as well!

 

When Fabletics first started the business, many people were skeptical about the company setting up actual physical stores. But “nothing succeeds like success” as an old proverb goes, and this seems to be the case for Fabletics. Membership is based on certain metrics, mainly, body types. After all, we are all different, physically speaking, and during the application process the customer can put in metrics such as exercise habits, body mass. The products themselves are of good quality, made with thick enough fabric that will last. The athletic clothing is known to have good compression (which is what holds everything in place) without color fading issues.

 

We can talk about quality all day, but what about styling? After all, it’s half the reason why people wear what they wear. Fabletics has it in spades. Whether the customer is into more conservative styles or bold and flashier clothing, Fabletics delivers. Overall the company enjoys a high satisfaction rate for value for money. To get the same level of quality customers would have to pay substantially more at another store.

Fabletics: A New Way of Life

Fabletics is a brand new clothing brand that has been hitting the shelves of stores all over the world and has been opening the eyes of women who can now wear an outfit that is both stylish as well as comfortable that fits any shape and size of women who are petite, tall, skinny, and curvy. Fabletics is a brand that was created in order to make a clothing versatile in any single occasion whether it be for work or for the gym. The high quality fabric encourages any activity and offers support whether it be running a marathon, working out in a gym, or even doing yoga. The light and breathable fabric is the best part about the product.

 

Kate Hudson is the founder and the creator of Fabletics because she wanted to create an article of clothing that would support her lifestyle that is always on the go. Kate Hudson is a working mom who understands that it is often difficult to combine style and comfort in the same category. With early hours in the morning, Kate Hudson has created a comfortable and stylish product that can be easily put on in the morning with no fuss as well as the guarantee that each woman that wears the clothing looks great.

 

Fabletics comes in many different sizes as well as designs. All one has to do in order to get their perfect article of clothing from Fabletics is to take a quiz and to see which type of style best fits not only the activity of each woman, but also their style. Some individuals prefer color over and some individuals prefer a classic look that is sleek any versatile for any activity. With an expert marketing team, Kate Hudson has wanted to market her product as not only a clothing product, but also as a way of life.

 

Kate Hudson wants to promote an active and healthy lifestyle through the clothes that she has created. As these clothes look good on any woman of any shape or size, women around the world can feel confident and comfortable with what they wear. For the expectations of this company, Fabletics is expected to continue to grow at an exponential rate and is expected to continue to be bought by women who participate in many different activities. Kate Hudson has been able to grow her business and become an inspiration to women.