Podcast one chairman, Norman Pattiz, recently announced the results of an advertising study that was conducted on the top five national brand in the United States. According to Norman Pattiz, the five brands offer consumers different services and products. In 2016, a similar study was conducted, and Podcast wanted to know the changes in the industry.
The new study indicates that there has been an enormous impact on products and services brought by podcast advertising. Tom Webster, the vice president of strategy in Edison Research and Norman Pattiz, played a fundamental role in the recently published study.
There were four key finding in the study. More than sixty percent of the consumers said that they were able to recall some grocery brands after the podcast campaigns. In the previous survey, only fifty-three percent recalled the brands. It was evident that podcast listeners in the United States were able to retain information they received.
The new study also noted that there was a significant increase in unaided brand awareness in the last year. The financial services industry was reported to have the highest number of participants. The automobile products rose by thirty-seven percent.
According to Crunchbase, Norman Pattiz says that the automobile aftermarket products proved to have more received a favorable opinion from the consumers when compared to other products in the market. In the previous study, there were only eighteen percent participants. In the completed study, the number rose to thirty-three percent.
The increase in the product awareness is attributed to podcast advertising. The podcast chairman also says that this industry is on the right track, and it is helping many brands to make huge profits and sales.
In a report to his clients, Pattiz says that his company is working hard to verify the impact of podcast advertising to the listeners. The PodcastOne chairman thanked his fans and customers for the support they had demonstrated during the study. The businessman says that podcast advertising has a greater impact to consumers when compared to traditional forms of advertising.
Bloomberg revealed that Norman Pattiz is one of the most successful professionals in American broadcasting. The businessman has invested heavily in the industry, and he has done very well in the past. Norman went for his education at the prestigious University of California.
His educational background is believed to have played a primary role in his career. Norman Pattiz has received numerous awards due to his achievements in broadcasting.