Jose Auriemo Neto Leading the Takeover of Brazil’s Luxury Property Market by JHSF

JHSF is one of the leading real estate developers in Brazil. With significant investments in the market for high-end properties, the company specializes in the development, acquisition, and management of shopping centers, affluent residential homes, an executive airport, and upper-class hotels and restaurants. JHSF was established in 1972, and currently, Jose Auriemo Neto is serving as its CEO and Chairman. It is based in Sao Paolo with regional operations in Salvador and Manaus. The company also has international interests in Miami, New York in the U.S, as well as Punta del Este in Uruguay.

The property developer is widely recognized for its ability to take up new business opportunities through the provision of sustainable solutions. JHSF is made up of four business specializations including an Executive Airport, Fasano Hotels, Incorporations, and Malls. The company shifted its focus to these markets because of the movement in the global international real estate markets. The idea is to create innovative and daring products that will attract the attention of international brands.

The retail section of JHSF has several partnerships with leading fashion brands such as Jimmy Choo, Hermes, and Pucci. It was also the first entity to launch RED Valentino stores in Brazil. Other notable properties under the management of JHSF include Parque Cidade Jardim, Vitra, Bela Vista, and Shopping Metro Santa Cruz.

The company was privately held until 2007 when it launched a successful IPO with its stocks trading on the Novo Mercado and more information click here.

About Jose Auriemo Neto

As the CEO and Chairman of JHSF, he is responsible for the supervision of all retail, hotel, residential and commercial buildings maintained in the company’s extensive portfolio. He began working for the firm in 1993 and a few years later, oversaw the development of Shopping Santa Cruz, its first shopping destination. He is a highly ambitious businessman and founded his first company at the age of 17. It was known as Parkbem, a network of small parking lots under JHSF. He is a board member of the prestigious chain of Fasano Hotels.

Also known as Zeco, Jose Auriemo Neto has traveled extensively in his youth. He has attended a youth conference in Tokyo, ridden horseback in Belgium, and played football in Norway for an amateur club.

He is married to Mariana Landmann Auriemo, and together they have two children. In his spare time, he enjoys playing golf and what Neto knows.