I was shopping around for a friend who loves makeup and I came across Lime Crime cosmetics. I immediately fell in love with their products. The makeup is fun and colorful and I knew my friend would love it as much as I did. I ordered some lipsticks and eyeshadows and I waited for them to arrive. Out of curiosity, I looked up Lime Crime cosmetics and what I found pleased me.
The maker and owner of Lime Crime cosmetics, Doe Deere, is a female entrepreneur. As I read her story I liked her even more. She was born in Russia and she studied in the US. She graduated from the Fashion Institute of Technology in New York City with a major in fashion design and illustration.
In 2004 she began an online clothing store and within a year she was making a steady income. One of the things she encountered was that she was not able to find the right makeup to go with her clothing line. She decided to make her own makeup to match the clothes.
From that, Lime Crime cosmetics was born and in 2008 she launched her new company. One of the challenges that came up was finding the right laboratory partner. She wanted someone who was great at what they did and that could work with her. Most importantly she wanted them to share her vision. She finally decided on her partner and she began her new adventure.
One of the things she focuses on is to bring magic to her products. She likes fairies and fantasy and she incorporates that into her makeup line. The packing and the colors are fun and vibrant. The packing looks like jewelry and you can’t wait to try it on.
Doe believes that makeup should make you feel happy. I have yet to receive my packages but waiting for them is exciting. I can’t wait to get my hands on mine. You can tell the time and attention Lime Crime cosmetics takes developing a product the client will love.
I also admire Doe for her desire to give back. When her business finally took off she contributed to her favorite charities. Among them is the Red Cross, Sanctuary For Families, Girls Inc., Adopt NY and the Bideawee animal shelter to name a few.
In the future, Doe would like to make new collections of colors based on different themes. Such themes include fantasy and myth and different cultures. One of the cultures she would like to focus on is Generation Z. Generation Z has mostly grown up online and she has 3 million followers on Instagram!
I like the fun nature of her company and her colorful makeup line. I’m looking forward to seeing what she develops in the future. I know that I will be a loyal customer for years to come and I hope my friend is too. Lime Crime cosmetics is more than just a makeup company. It’s a culture of people who love to create and have fun.
To learn more, visit http://inspirery.com/doe-deere/.