The Edtech company, ClassDojo, was recently featured in an Entrepreneur article as a success in listening to the needs of the market. The material, titled “What Your Edtech Product Needs to Get a Gold Star From Educators” reveals that entrepreneurs in the Edtech market need to be aware of the teacher’s criteria before creating a product. The article reveals teachers and school districts will purchase technology that solves a real problem in the classroom, which has been tested and proven, and one that has a set plan for implementation.
One company the article highlights as a success if ClassDojo. The app was developed in 2011 by Liam Don and Sam Chaudhary to build a community between teachers and parents. They specifically created it for parents who did not speak English to get more regular communication with their child’s teachers. They ended up building a platform that would win awards and would be used in 180 different countries. It is also used in more than 90% of schools across the U.S.
The app is a platform where parents, teachers, and students can share information about the students’ progress. The teachers can create a free account where they can create different “classes” for each of their live classes. In the online platform, they can upload photos and videos to demonstrate the child’s progress. They can also confirm that the student has done well with real-time task management and performance management. Teachers can leave immediate feedback to show the student what they are doing well. The students can perceive where they are succeeding and what skills they need to focus on developing. Parents can also view their child’s profile.
With the recent fear of information sharing in apps, ClassDojo assures users that the app was created to instill trust between the users and the app. The company builds confidence by revealing that the private information is not sold to advertisers or marketers. They also have a 12-month deletion policy where the data of the student is deleted after a year. Students do not give private information like email, social security information, student I.D. numbers or any other private information. This allows the teachers and the families to have peace of mind.