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Fashion

HerbaLife Nutrition’s Unique Student Outreach

For its 26th year, Herbalife Nutrition has partnered with a major global brand for a competition. This year, it’s a clothing design competition in partnership with the Fashion Institute of Design and Merchandising (FIDM). FIDM is considered to be one of the most prestigious design schools in the U.S. They share a passion for innovation and excellence, both skills of which are necessary to thrive in the real business world. The competition has already begun and is expected to continue until late spring 2019. Over 15 FIDM students have been chosen for the Herbalife competition.

 

Those students will be divided into teams to design sportswear and activewear that closely represents that lifestyle. Those students are expected to select a theme for their design along with the color scheme, type of fabric and making it. Once their projects are finished, a spokesperson will then be chosen to present the material and how they will market their collection. Each student will have the opportunity to create and make their own designs along with participating in a team project. This collaboration is an opportunity for students to practice making a line of clothing that will inspire potential customers to lead healthier lives.

In the past, Herbalife has joined forces with other major brands, such as Nike, in order to help teach design students to inspire potential customers to live healthier lives. During the competition, students also get to directly immerse themselves into the global consumer marketplace. They also do research to help themselves understand the kinds of things that millennials, as a group, tend to like the most. Students will also have a grand opportunity to travel to global design hubs in places known for fashion, such as Paris and Milan. While in those locations, they will have the opportunity to work directly with and interact with Herbalife leaders around the globe.

 

 

 

https://iamherbalife.com/

Fabletics Sees Success Outside of the Showroom

Kate Hudson’s Fabletics is a mainly subscription active wear company that has grown to a worth of $250 million in just three years, and they are not afraid of Amazon. Along with the online method of purchasing, the company has opened sixteen physical, retail locations and are expected to open more within the following years.

 

Kate Hudson’s Fabletics uses a technique called reverse showrooming to sell and popularize its brand. Reverse showrooming is a take on showrooming, which is when customers browse products in store and then purchase them online at a cheaper price. With Fabletics, they don’t mind if you make your purchase in store or online. In fact, an item goes in a customer’s online shopping cart when they try it on so they can make their decision and purchase at their convenience.

 

Brand loyalty is key with Fabletics; when someone walks through the door of a retail store they are thirty to forty percent likely to already be a Fabletics member. If they are not, there is a twenty five percent chance they will become one during that visit. Also, by utilizing online data, retail stores can better determine which products to physically stock to appeal to their customers in the area. Store stock is even determined in relation to current and expected weather trends and predicted temperatures! Fabletics utilizes a Lifestyle Quiz as well that helps clients find the best gear by Fabletics to suit them and their routine. You can take it for free at their website.

 

Kate Hudson was able to create and build Fabletics with no business experience beforehand. The Almost Famous Actress is very involved with the company and has a hands on approach with her team. She knows the product because she uses them herself and despite some problems at first, the company goal is still to have the best quality product for around half of the price. Their first inventory order was not of the quality they expected and demanded so they had to set back the company’s launch by six months to allow for the quality they wanted.

 

Kate Hudson will always be an actress before a businesswoman. While she has had much success with Fabletics, her heart is in her acting.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Fabletics: Plying Successfully in Amazons Waters

To say that the fashion and clothing world is a crowded one, would be an understatement. What with all the stores, and individual brands out there, choosing the garment can be confusing as heck. This is especially true with the advent of e-commerce. Shoppers habits changed thus. Now it’s not unusual for someone to go and try something out at a brick-and-mortar store, only to go online and buy it at a different store! Therefore, it’s not surprising that Online shopping behemoth Amazon has clinched nearly 20% of the fashion market, by some estimates! So how does a company get started and become successful in such a scenario? Well, there is always the reverse showroom method.

 

There was a time when price and quality went a long way to get customer loyalty. This approach worked back in the “good old day’s” when brick and mortar stores ruled the earth. Now the scenario is all about fancy terms such as “brand recognition”, “customer experience” and “last mile service”. This is where a company such as Fabletics is going against the grain and succeeding. Founded by screen actress Kate Hudson in 2013, the company has already grown to become a serious contender against Amazon! Fabletics is worth nearly $250 million and growing! They do this with a process called the reverse showroom method.

 

The concept behind the reverse showroom method is very simple. The customer has the choice of either visiting one of Fabletics brick and mortar stores, or go online to purchase. Once the customer goes online, they have a choice to become a member, which is renewed every month. Once they become a member, they can take advantage of huge discounts. This benefit extends to when the customer shows up at the physical store. Not a member? No problem. When visiting the store the customer has the opportunity to become an online member as well!

 

When Fabletics first started the business, many people were skeptical about the company setting up actual physical stores. But “nothing succeeds like success” as an old proverb goes, and this seems to be the case for Fabletics. Membership is based on certain metrics, mainly, body types. After all, we are all different, physically speaking, and during the application process the customer can put in metrics such as exercise habits, body mass. The products themselves are of good quality, made with thick enough fabric that will last. The athletic clothing is known to have good compression (which is what holds everything in place) without color fading issues.

 

We can talk about quality all day, but what about styling? After all, it’s half the reason why people wear what they wear. Fabletics has it in spades. Whether the customer is into more conservative styles or bold and flashier clothing, Fabletics delivers. Overall the company enjoys a high satisfaction rate for value for money. To get the same level of quality customers would have to pay substantially more at another store.

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