For its 26th year, Herbalife Nutrition has partnered with a major global brand for a competition. This year, it’s a clothing design competition in partnership with the Fashion Institute of Design and Merchandising (FIDM). FIDM is considered to be one of the most prestigious design schools in the U.S. They share a passion for innovation and excellence, both skills of which are necessary to thrive in the real business world. The competition has already begun and is expected to continue until late spring 2019. Over 15 FIDM students have been chosen for the Herbalife competition.
Those students will be divided into teams to design sportswear and activewear that closely represents that lifestyle. Those students are expected to select a theme for their design along with the color scheme, type of fabric and making it. Once their projects are finished, a spokesperson will then be chosen to present the material and how they will market their collection. Each student will have the opportunity to create and make their own designs along with participating in a team project. This collaboration is an opportunity for students to practice making a line of clothing that will inspire potential customers to lead healthier lives.
In the past, Herbalife has joined forces with other major brands, such as Nike, in order to help teach design students to inspire potential customers to live healthier lives. During the competition, students also get to directly immerse themselves into the global consumer marketplace. They also do research to help themselves understand the kinds of things that millennials, as a group, tend to like the most. Students will also have a grand opportunity to travel to global design hubs in places known for fashion, such as Paris and Milan. While in those locations, they will have the opportunity to work directly with and interact with Herbalife leaders around the globe.